Proposal for the 2016 Pilot Study: Differentiating Discrete Emotions: Contempt and Anger

By a net addition of four questions (shown in boldface on pp. 7-8) to measures used on prior ANES surveys, we propose to differentiate between contempt and anger felt toward presidential candidates in the 2016 Pilot and Time Series studies. Recent developments in theory and research argue for the existence and universality of the emotion of contempt, its differentiation from anger, and its increasing presence in negative campaigning. Addressing current controversies about negative advertising, affective intelligence, and the role of dimensional vs. discrete emotions in electoral behavior, adding these items will allow researchers to test whether anger and contempt have distinct relationships to perceptions of candidate traits (such as competence and leadership), feeling thermometer ratings, turnout, and choice.

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