Proposal for the 2016 Time Series: Measuring Contempt toward Candidates in the 2016 Presidential Election

New data indicate that contempt accounts for significant variance (beyond the standard ANES emotions of fear and anger) in candidate evaluations in the 2016 presidential election. This converges with evidence of the unique influence of contempt in the 1995 and 2008 presidential elections, and in a 2014 U.S. Senate election. To measure its effect on voting and other election-related variables, we propose adding contempt, measured by a single item (shown in bold on p. 8), to the existing ANES emotion battery.

Read the full proposal